FIND YOUR AUDIENCE.
GROW YOUR BRAND.

We've crafted, launched, repositioned or grown over 300 brands, from shiny new startups to
some of Wall Street's superstars. But successful brands aren't born out of great logos.
It's about creating a total brand experience that leaves an indelible impression on
your audience. How do we make that mark? It involves everything from market
research to customer retention, across platforms as diverse as social, web,
email, print, package design and retail.

  • BRAND STRATEGY - CRAFT THE BIG IDEA

    We work closely with our clients to understand their business objectives, mine the market for the richest opportunities and help shape their brand strategy. Differentiation, segmentation and go-to-market launch strategies are all part of our ongoing relationships and planning.

  • Research

    Research and immersion in your market category and target audience are critical to identifying competitive differentiators and compelling opportunities to grow your brand. MicroArts conducts primary and secondary research that reveals more than data - it provides the insights that serve as the foundation for our strategic recommendations.

  • Product

    Even the best products can fail if they aren't supported by a brand that tells a story of differentiating value to the right target audience. MicroArts takes a product and turns it into an experience by identifying its unique selling proposition and creating a brand story that is delivered to your audience where they live, eat, sleep, play and work.

  • Positioning

    Brand positioning is critical to laying the strategic foundation that establishes your brand's unique value within your market. Whether your launching new or revitalizing an existing brand, MicroArts follows our Proven Creative® process to craft positioning that provides a clear roadmap for distinguishing your brand and cementing it in the minds and hearts of your target audience.

  • Culture

    Understanding the culture inside the company is critical to crafting the big idea. We know that the path to the big idea goes through the key stakeholders and the degree to which they are willing to take the safe choice or the risky choice.

  • Go-to-Market

    A critical element for any brand, product or campaign launch is the strategic BIG IDEA that captivates the audience and propels it toward success. Backed with the experience from having launched 300-plus brands, MicroArts uses our Proven Creative® process to craft a go-to-market strategy that helps your brand rise about the noise and reach your highest value customers.

  • Research
  • Product
  • Positioning
  • Culture
  • Go-to-Market
  • BRAND DESIGN - BRING THE BRAND ALIVE

    We build brands from the ground up, reposition those that need new direction to succeed, and grow those with a solid foundation. We are always excited to see faces light up when we present game-changing brand positioning, names, design and messaging.

  • Identity

    A comprehensive and consistent visual strategy is critical for any brand looking to occupy the minds of a given target audience. MicroArts employs our Proven Creative® Principles to bring your brand positioning to life with a visual identity that sets the tone for how your audience experiences your brand. This starts with the brand logo, color palette, fonts and continues throughout all assets.

  • Experience

    Your target audience experiences your brand in different ways at different touch points - digital and print advertising, word-of-mouth, point-of-purchase and point-of-consumption. MicroArts understands these touch points and crafts meaningful brand experiences that resonate with your target audience wherever they encounter your brand.

  • Digital

    Today's hyper-connected world requires requires brands to have a strong multi-pronged digital presence if they want to succeed in reaching their target audience. MicroArts has proven success in crafting digital brand experiences that drive growth and maximize the use of marketing dollars, whether its websites, social media, blogs, digital advertising, SEO, email marketing and analytics.

  • Collateral / Packaging

    Winning the last three feet in retail is crucial to having consumers choose your brand over the competition. Let the big boy's advertising drive consumers to the store and win them at the point of purchase. MicroArts crafts disruptive packaging and collateral that rise above the noise with compelling messaging, innovative design and unique delivery.

  • Advertising

    Advertising will never go away. It evolves to different mediums, but MicroArts understands that the foundation of good advertising strategy is knowing how to best reach your target audience while maximizing the ROI on your investment. Whether its traditional print or targeted digital campaigns, we craft advertising that grows brand awareness and drives sales with compelling calls-to-action.

  • Identity
  • Experience
  • Digital
  • Collateral / Packaging
  • Advertising
  • BRAND COMMUNICATIONS - BUILD RELATIONSHIPS

    Our team of account managers, strategists, writers, designers and developers work together to weave your brand's promise into the ultimate mix of marketing communications. Daily deliverables include social, web, email, print, out-of-home and retail components.

  • Customers

    Your current customers are the best source for future revenue. We develop campaigns and engagement efforts that grow brand loyalty while turning your annualized customers into evangelists that help your brand find new customers through word-of-mouth recommendations and support.

  • Prospects

    Every business is looking for new customers - they are your lifeline for growing your brand value and your revenues. MicroArts crafts campaigns that identify and reach high-value prospects where they live, eat, sleep, work and play.

  • Partners

    Communicating with and staying top-of-mind with partners is crucial to reaching new customers in a way that avoids go-it-alone spending. MicroArts has a proven track record of identifying and working with partners whose like-minded audiences helps our client's brands amplify their message within the cultures that are most likely to drive success.

  • Influencers

    Influencers are the lifeline of a capitalist economy. We all rely on 3rd party opinions to help us make more informed purchase decisions - whether it is product reviews, product endorsements or general awareness of a product. MicroArts influencer outreach efforts leverage the most influential people in your industry to ensure your story is being told by the experts, evangelists and bloggers your consumers trust.

  • Internal

    One of the biggest mistakes businesses make is not properly communicating the brand vision internally. MicroArts believes brand employees must live the brand for it to succeed externally. We work with our clients to create the communications necessary to ensuring your employees are a meaningful extension of your brand.

  • Customers
  • Prospects
  • Partners
  • Influencers
  • Internal
WE'VE CRAFTED, LAUNCHED, REPOSITIONED OR GROWN OVER 300 BRANDS.

We love our clients. They seem to like us a lot too.

Roberta Smigel

VP, Global Marketing Communications
Clarient, A GE Healthcare Company

Amanda Wisell

Marketing Manager
PAR Springer-Miller

Paul Zobel, Senior Director of Marketing

Jean Broders, Brand Manager

World's Best Cat Litter™