Brand Strategists, Copywriters, Visual Designers, Web Developers & Social Media Experts

MicroArts Creative Agency

DIFFERENT PEOPLE. SAME PASSION.

We're a diverse group. Truth be told ... about the only thing we have in
common is our penchant for curiosity and our passion for branding.
The result? A unique group of people whose differing skill sets and
perspectives gives you the best chance of nailing it for your target
audience.

Get to Know Us
PETER GETMAN - CEO BRAND STRATEGY

I'm a brand launch guy. Branding has been 100% of my focus and passion for 25 years. I've been a key strategic player in more than 300 new brand launches. I've helped 75 brands be successfully acquired with 9 going public. I consider myself a street smart branding professional stuffed with creative thinking. MicroArts is built on the proven brand launch principles distilled from my experience and that of my 20-plus mentors. I'm currently writing LAUNCH - a new book highlighting the successful practices we use everyday at MicroArts.
View my profile
KAREN SCHAFFER - PRESIDENT

I am lucky enough to have worked with hundreds of clients over the past 20 years, leading teams in crafting and implementing business-changing brand and marketing strategies across a broad range of disciplines. You'll find I probably ask more questions than anyone you know. This comes in handy as I delve into our clients' markets and audience mindsets to find the seeds of ideas that will propel their brand forward. As president, I have the privilege of running an agency chock-full of genuinely curious and creative teammates. Life is good.
View my profile
ANN MARIE NISWENDER - AGENCY MANAGER

I have been working in various financial management positions for over 20 years. As agency manager at MicroArts, I am in charge of all financial and administrative matters. While that may sound boring to most people, I find comfort in taking care of things and people. I have been through many changes with MicroArts and there is one thing that stands out as a constant—the people define the company. We have talented, interesting and curious people who love to do great work.
ERIN SULLIVAN - BUSINESS DEVELOPMENT DIRECTOR

I'm really enthusiastic about brand building and the creative story telling elements that help establish points of differentiation for brands. I believe that having a compelling story and telling it the right way can make all the difference in connecting a brand with the right consumers. Change is inevitable in the marketplace and that's a good thing, but it's what you do to effect change that can have a real impact. I'm motivated by the innovation and technology that are driving these changes and finding the right way to apply them to our clients brand strategies.
View my profile
DJ HASKINS - ACCOUNT DIRECTOR

I love building lasting relationships with our clients. As the account director, I work with clients to help formulate and execute brand strategies and tactics. My account management experience enables me to understand our clients' challenges and develop strategies that grow their brand and online presence. Having been a partner at Lightfin Studios prior to our merger with MicroArts, I am able to think like a business owner.
View my profile
GEOFF CUNNINGHAM - BRAND DIRECTOR

I tell stories. People love stories. I particularly enjoy telling other people's stories, which is why I spent 10 years as a journalist before joining MicroArts. Any brand worth mentioning is built on a foundational story that inspires its audience. Sometimes my characters are pet owners. Other times it's a cancer patient, hockey player or lover of fine chocolates. Building a winning brand is about understanding what drives people. As the brand director, I'm an explorer of human motivation. What gets your audience out of bed in the morning?
View my profile
SEAN REUSCH - DESIGN DIRECTOR

I love creating. For me, being creative is as much a need as it is a vocation. If I'm not drawing, painting, animating, designing or whatever, I get anxious ... I need my fix. Being a visual designer affords me that luxury on a daily basis. I relish the challenges of design in the ever-changing landscape, the competitiveness and the evolving technology. They all keep it fresh and exciting. It needs to look good, but it also needs to function, communicate and resonate. Yes ... it's hard, but it's fun!
View my profile
SAM GIBERSON - DEVELOPMENT DIRECTOR

I have always had a passion for building things. When I was younger I would build log homes out of Lincoln Logs, forts out of cardboard boxes and spend countless hours drawing plans for the golf courses I wanted to create. Over the years my focus has shifted from building physical to digital things, which has provided me with the opportunity to work with amazing people and amazing brands. As the development director at MicroArts, I help brands build great online experiences.
View my profile
MICHALEEN CRAIG - WEB DEVELOPER

I love the challenge of making things work. This affinity can range from Sudoku and crossword puzzles to tagging Flash content for tracking in Google Analytics. My role at MicroArts is to take the creative visions of our infinitely talented design team and turn them into an interactive reality. I've been working in web development for more than a decade, yet I seem to learn something new nearly every day.
View my profile
BLYTHE LANGLEY - VISUAL DESIGNER

I've been attracted to creative arts my whole life. As a designer, I love the opportunity to get to work with a variety of different materials daily to create art, whether it is on the web or in print. I love the challenge of finding the right color, the right shape or the right pairing to strike a targeted emotion within someone. Working with a variety of clients allows my creativity to grow with each unique challenge and keeps me excited for each new project.
View my profile
DAVE O'SHAUGHNESSY - VISUAL DESIGNER

I am a designer. I take people's thoughts and ideas and try to represent them visually. There is a certain joy when you are able to take someone's visions and bring them to life. It's even more rewarding when I'm able to produce creative that exceed their expectations! If I wasn't a designer, I think I would be a carpenter. It would be another way for me to get the creative juices flowing. Plus ... I would be able to use power tools and that would be awesome.
View my profile
KARA DAY - VISUAL DESIGNER

I get to come to work everyday and make things. I get to work in an environment where all of my creative outlets—the arts, entertainment and technology—all intersect. And while I enjoy the delight of merely making things look good, my life as a designer is an adventure in problem solving. Anything is an inspiration and everything has a rhyme and a reason. I believe that curiosity and a sense of humor are crucial equipment.
View my profile
JAMILA LASANTE - ACCOUNT MANAGER

I love to see things come together, whether it's the end to a good movie, DIY home project or brand launch. My passion for coordinating projects and details is a perfect fit for my account manager position. Whether I'm offering strategic direction, helping to execute projects or managing campaigns, I enjoy partnering with my clients to make the pieces of their grand vision come together. My background in sales, advertising and PR allows me to approach any project conscientious of the big picture, bottom line and return-on-investment.
View my profile
JESELYN LAWRENCE - ACCOUNT MANAGER

I'm always on the lookout for something new, whether it's a new book to read, recipe to try, or city to plan a weekend road trip to, which is why a creative agency is the perfect place to call home. Every day is different. In a single day I might be brainstorming names for a developing brand, leading a marketing strategy meeting and working with a client to design a new Facebook contest. My role as an Account Manager combines my education in advertising, background in creating brand experiences and affinity for color-coded binders.
View my profile
AMANDA DELANOY - ACCOUNT MANAGER

At the age of 10, I dreamed of going to art school and growing up to make beautiful things. By the time I was ready to go to college, I had changed directions so I spread my wings and pursued a degree in Business and Marketing. Making a few stops to bolster my skills in the fields of Brand Experience, PR and Marketing Research, I finally landed here at MicroArts. As an account manager I combine my passion for design and my experience in brand research with a polished gift of gab (a.k.a. "people skills") to fulfill my clients' needs.
View my profile
GUILLAUME DELLOUE - SOCIAL MEDIA SPECIALIST

As an early adopter of Facebook way back in 2004, I view "social" not as an abstract concept, but as the reality brands must now exist in. I enjoy writing content that engages and interests customers with compelling information. By making the most out of every available media platform, my ultimate goal is to help build genuine communities made up of real people around brands they're passionate about.
View my profile
ADAM ROSENTHAL - INTERNET MARKETING SPECIALIST

I love using data to maximize the performance of any online marketing campaign. As an internet marketing specialist, I provide analytic services that propel smarter and more impactful programs. I have a passion for search engine optimization (SEO) and stay up-to-date on Google's countless algorithm changes to ensure our clients get found organically in search results. My background in SEO and recent dabbling in HTML give me a better understanding of what it takes to make a website rank in the top search engines.
View my profile