IS MY CANCER DIFFERENT?.

GE Healthcare turned to MicroArts to create a strategic consumer-facing entity that raises awareness of molecular level cancer diagnostics. We built a strategy, brand, website and social media movement that simplified a complex topic and made it resonate.

    We love our clients. They seem to like us a lot too.

    Roberta Smigel

    VP, Global Marketing Communications
    Clarient, A GE Healthcare Company

    Amanda Wisell

    Marketing Manager
    PAR Springer-Miller

    Paul Zobel, Senior Director of Marketing

    Jean Broders, Brand Manager

    World's Best Cat Litter™