GROW YOUR BRAND WITH:
THAT DEFINES YOUR
Stand out in a crowded market, with brand strategies that change the conversation for your audience.
THAT DISRUPTS YOUR
Carve out a space you can own, with positioning, messaging, and design that redefines your place in the market.
Stop your audience in their tracks, with simple, memorable, and emotionally powerful brand experiences.
STRATEGIC BRAND POSITIONING
Learn the Essentials of a
Solid Foundation for Any Brand
LAUNCH is a playbook of proven strategic brand principles that guide critical decisions in creating or growing your brand. Created by MicroArts Creative Agency, these principles provide a raised foundation for strategic thinking and creative execution.
Your Brand Could Learn a Lot from Underdog Presidential Candidates
How a differentiation strategy with a focused message and has helped elect underdog presidents time…Read More
The 3 Things Your Brand Needs to Succeed
The 3 things your brand needs to succeed and 3 brands that use them As…Read More
Your Brand Can Trigger The Most Powerful Emotional Energy Your Consumers Feel
Emotion is the energy that thrusts, validates, and vitalizes the decisions we make everyday, all…Read More