STRATEGY, DESIGN, AND COMMUNICATIONS

TO REINVENT YOUR PLACE IN THE MARKET

GROW YOUR BRAND WITH:

STRATEGY

THAT DEFINES YOUR
DIFFERENCE.

Stand out in a crowded market, with brand strategies that change the conversation for your audience.

CREATIVE

THAT DISRUPTS YOUR
CATEGORY.

Carve out a space you can own, with positioning, messaging, and design that redefines your place in the market.

CAMPAIGNS

THAT DRIVE
AWARENESS.

Stop your audience in their tracks, with simple, memorable, and emotionally powerful brand experiences.

25+ YEARS OF GROWING BRANDS

STRATEGIC BRAND POSITIONING

Learn the Essentials of a
Solid Foundation for Any Brand


LAUNCH is a playbook of proven strategic brand principles that guide critical decisions in creating or growing your brand. Created by MicroArts Creative Agency, these principles provide a raised foundation for strategic thinking and creative execution.

LAUNCH

INSIGHTS

March 22, 2016 in Brand Strategy

Your Brand Could Learn a Lot from Underdog Presidential Candidates

How a differentiation strategy with a focused message and has helped elect underdog presidents time…

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February 29, 2016 in Brand Strategy

The 3 Things Your Brand Needs to Succeed

The 3 things your brand needs to succeed and 3 brands that use them As…

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January 20, 2016 in Brand Strategy

Your Brand Can Trigger The Most Powerful Emotional Energy Your Consumers Feel

Emotion is the energy that thrusts, validates, and vitalizes the decisions we make everyday, all…

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January 10, 2016 in Brand Principles

Own a Market Category with 9 No-Nonsense Steps

Al Reis and Jack Trout have been credited with pioneering the strategy of creating a…

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