STRATEGY, DESIGN, AND COMMUNICATIONS

TO REINVENT YOUR PLACE IN THE MARKET

GROW YOUR BRAND WITH:

STRATEGY

THAT DEFINES YOUR
DIFFERENCE.

Stand out in a crowded market, with brand strategies that change the conversation for your audience.

CREATIVE

THAT DISRUPTS YOUR
CATEGORY.

Carve out a space you can own, with positioning, messaging, and design that redefines your place in the market.

CAMPAIGNS

THAT DRIVE
AWARENESS.

Stop your audience in their tracks, with simple, memorable, and emotionally powerful brand experiences.

25+ YEARS OF GROWING BRANDS

STRATEGIC BRAND POSITIONING

Learn the Essentials of a
Solid Foundation for Any Brand


LAUNCH is a playbook of proven strategic brand principles that guide critical decisions in creating or growing your brand. Created by MicroArts Creative Agency, these principles provide a raised foundation for strategic thinking and creative execution.

LAUNCH

INSIGHTS

July 19, 2016 in Brand Principles, Brand Strategy

3 Companies That Are Successfully Using Throwback Branding

Throwback branding is the strategy trending right now. See how 3 companies are using consumer nostalgia to boost sales.

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June 30, 2016 in Brand Principles, Brand Strategy

3 Reasons Why You Need a Brand Strategy

Most businesses need a brand strategy and brand architecture a whole lot more than they need a logo.

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June 29, 2016 in Brand Principles, Brand Strategy, Political Branding

Battle of the Brands: Britain and Their Brexit

How brand strategy and emotional messaging drove the Brexit vote in Britain.

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June 24, 2016 in New Technology

What Marketers Can Learn from HBO’s Silicon Valley

What Marketers Can Learn from HBO’s Silicon Valley – how using benefit focused human speak is critical to gaining customer adoption

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