STRATEGY, DESIGN, AND COMMUNICATIONS

TO REINVENT YOUR PLACE IN THE MARKET

GROW YOUR BRAND WITH:

STRATEGY

THAT DEFINES YOUR
DIFFERENCE.

Stand out in a crowded market, with brand strategies that change the conversation for your audience.

CREATIVE

THAT DISRUPTS YOUR
CATEGORY.

Carve out a space you can own, with positioning, messaging, and design that redefines your place in the market.

CAMPAIGNS

THAT DRIVE
AWARENESS.

Stop your audience in their tracks, with simple, memorable, and emotionally powerful brand experiences.

25+ YEARS OF GROWING BRANDS

STRATEGIC BRAND POSITIONING

Learn the Essentials of a
Solid Foundation for Any Brand


LAUNCH is a playbook of proven strategic brand principles that guide critical decisions in creating or growing your brand. Created by MicroArts Creative Agency, these principles provide a raised foundation for strategic thinking and creative execution.

LAUNCH

INSIGHTS

June 30, 2016 in Brand Principles, Brand Strategy

3 Reasons Why You Need a Brand Strategy

Most businesses need a brand strategy and brand architecture a whole lot more than they need a logo.

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June 29, 2016 in Brand Principles, Brand Strategy, Political Branding

Battle of the Brands: Britain and Their Brexit

How brand strategy and emotional messaging drove the Brexit vote in Britain.

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June 24, 2016 in New Technology

What Marketers Can Learn from HBO’s Silicon Valley

Silicon Valley is one of the favorite shows of the MicroArts’ staff. For the uninformed,…

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June 21, 2016 in Brand Breakdown, Brand Strategy

Brand Breakdown: Tiny Toast®

Look out – there’s a new brand on the block. General Mills, Inc. just launched their first new cereal brand in 15 years. Will it be successful? We asked the MicroArts creative team to break it down.

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