MicroArts is a purpose-built branding agency with over 25 years of successful brand positioning and strategy experience. Lots of agencies claim to do “branding,” but they stop at redesigned logos and flashy websites. MicroArts specializes in crafting the strategy to define your “thing” and we bring it to life with Proven Creative® Principles and innovative activation plans that drive results. It’s hard. It’s fun. It’s the difference between a tagline and a unique brand experience that scares your competition and engages your audience. It’s the reason our partners choose us.
That Defines Your Difference
That Disrupts Your Category
That Drive Awareness
We lead our clients with a core set of principles that guide our strategic and creative thinking. The result of 20-plus years of experience and research, these time-tested principles set the foundation for a successful brand.
A product is not a brand. Many companies launch products—a new innovation or new way replacing the old way, assuming there is an old way. These companies only sell products. They do not sell their brand. They fail to create brand equity and ubiquity for their product. Companies that launch “original” products, not brands, eventually realize their rocket-science innovation is quickly replicated, ripped off, commoditized, duplicated, copied (call it what you want) by a competitor with a better-faster cheaper version of their original product. And so the blood bath begins.
CEO Brand Strategy