MicroArts is a purpose-built branding agency with over 25 years of successful brand positioning and strategy experience. Lots of agencies claim to do “branding,” but they stop at redesigned logos and flashy websites. MicroArts specializes in crafting the strategy to define your “thing” and we bring it to life with Proven Creative® Principles and innovative activation plans that drive results. It’s hard. It’s fun. It’s the difference between a tagline and a unique brand experience that scares your competition and engages your audience. It’s the reason our partners choose us.

ARE YOU THE RIGHT FIT?

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STRATEGY

That Defines Your Difference
Research
Positioning
Brand Architecture
Naming

CREATIVE

That Disrupts Your Category
Messaging
Identity
Collateral|Packaging
Digital

CAMPAIGNS

That Drive Awareness
Big Idea
Planning
Activation
Measurement

WE LOVE OUR CLIENTS.
THEY SEEM TO LIKE US TOO.

Roberta Smigel

VP, Global Marketing Communications
Clarient, A GE Healthcare Company

Amanda Wisell

Marketing Manager
Springer-Miller

BRAND PRINCIPLES.
PROVEN LEADERSHIP.

We lead our clients with a core set of principles that guide our strategic and creative thinking. The result of 20-plus years of experience and research, these time-tested principles set the foundation for a successful brand.

INTRODUCING LAUNCH

STRATEGIC BRAND POSITIONING

Learn the Essentials of a Solid Foundation for Any Brand


LAUNCH

Testimonial-Icon

A product is not a brand. Many companies launch products—a new innovation or new way replacing the old way, assuming there is an old way. These companies only sell products. They do not sell their brand. They fail to create brand equity and ubiquity for their product. Companies that launch “original” products, not brands, eventually realize their rocket-science innovation is quickly replicated, ripped off, commoditized, duplicated, copied (call it what you want) by a competitor with a better-faster cheaper version of their original product. And so the blood bath begins.

Peter Getman

CEO Brand Strategy