We're a diverse group. Truth be told ... about the only thing we have in
common is our penchant for curiosity and our passion for branding.
The result? A unique group of people whose differing skill sets and
perspectives gives you the best chance of nailing it for your target
I'm a brand launch guy. Branding has been 100% of my focus and passion for 25 years. I've been a key strategic player in more than 300 new brand launches. I've helped 75 brands be successfully acquired with 9 going public. I consider myself a street smart branding professional stuffed with creative thinking. MicroArts is built on the proven brand launch principles distilled from my experience and that of my 20-plus mentors.View my profile
A competitor at heart with a focus on achieving real results, joining MicroArts was an incredible opportunity for me to apply my 20 years of marketing and sales management experience to top brands. As President, my goal is to collaborate closely with the entire team and ensure MicroArts' creative capabilities propel brands to massive growth and success while continuing to exceed our clients' expectations.View my profile
For me, it starts with curiosity. Maybe because I studied art history - I'm always looking for the why behind any creation. I pride myself on bringing that passion and focus to understanding my clients' businesses. But more than just curiosity, I'm motivated by delivering results that matter. The best part? Working with a team equally committed to that end goal, and challenging each other to keep raising the bar.View my profile
I have been working in various financial management positions for over 20 years. As Agency Manager at MicroArts, I am in charge of all financial and administrative matters. While that may sound boring to most people, I find comfort in taking care of things and people. I have been through many changes with MicroArts and there is one thing that stands out as a constantthe people define the company. We have talented, interesting and curious people who love to do great work.
I work with our clients and prospects to understand their business challenges and formulate strategies and tactics to grow their brands. My account management experience enables me draw on years of industry experience while building lasting relationships. My experience as a business owner at Lightfin Studios (prior to our merger with MicroArts) allows me to understand the business challenges and needs facing our clients.View my profile
I tell stories. People love stories. I particularly enjoy telling other people's stories, which is why I spent 10 years as a journalist before joining MicroArts. Any brand worth mentioning is built on a foundational story that inspires its audience. Sometimes my characters are pet owners. Other times it's a cancer patient, hockey player or lover of fine chocolates. Building a winning brand is about understanding what drives people. As the Creative Director, I'm an explorer of human motivation. What gets your audience out of bed in the morning?View my profile
I love the challenge of making things work. My role at MicroArts is to take the creative visions of our infinitely talented design team and turn them into an interactive reality. I have been working in web development for more than a decade, yet I seem to learn something new nearly every day. More recently, I have been working directly with clients to help build qualified lead generation. I get a geeky thrill when I am able to present our clients with proven ROI for their digital efforts.View my profile
I've been attracted to creative arts my whole life. As a designer, I love the opportunity to get to work with a variety of different materials daily to create art, whether it is on the web or in print. I love the challenge of finding the right color, the right shape or the right pairing to strike a targeted emotion within someone. Working with a variety of clients allows my creativity to grow with each unique challenge and keeps me excited for each new project.View my profile